SEO audits are of exigent concern for website development in this digital era. If you need your website to be optimized, you have to go out of your way to perform SEO/ website auditing. With the help of SEO auditing, you understand the areas in which your website lacks and what changes are imperative. Creating an efficient SEO strategy helps to rank your website higher in search engines. As the search engines are getting updated on a regular basis, you’ll need to do auditing on a routine fashion as well. If you don’t have an in-house team of dedicated SEO experts, then the best thing you can do is hire an SEO service provider who’ll do all the work of SEO auditing for you. In this blog, we’ll discuss the things you need to know about SEO auditing.
What is SEO/ Website Auditing?
We use the word SEO audit without understanding much of it. So without further ado, let’s find out what SEO auditing actually means:
SEO auditing is the technique through which the search engine indexation is significantly improved. SEO audits assists you in prioritising the tasks that will have the most influence on your search performance, beginning with the assets you currently have – your website.
Importance of SEO Auditing
You can find technical issues such as misfiring tags, 404 pages, issues with cookie compliance etc. when you do SEO auditing. Doing Website auditing on a regular basis has a lot of upsides. With the help of data that you procure from auditing websites, amelioration will become much more seamless. You can better the following things with the help of website auditing:
- Search engines indexing
- Rankings in search engines
- Page load time
- Accessibility along with user experience
- Amplified quality score of the site etc.
Types of SEO Auditing
Each type of SEO auditing has its own purpose. Based on your requirements for website development, you can use some of the following SEO auditing techniques:
Website SEO Audit
Website auditing and SEO auditing have become synonymous in the past few years. Website SEO audit entails everything that is present in the website property. While doing SEO auditing, an SEO service provider like Digital Polaris keeps an eye on the following areas - URLs, Page Speeds, schema, page elements, internal linkings, indexability, security etc.
SEO Content Audit
Content audits are seldom completed on their own. The majority will be based on keyword research data and will contain (or be followed by) keyword mapping and gap analysis. Deliverables also differ; for example, some audits may seek to give granular recommendations for content optimisation, whilst higher level audits may seek to feed into a content strategy.
Technical SEO Audit
Technical SEO audit pertains to server/ hosting issues, website structure/ architecture, crawling errors, issues with rendering, canonicalisation etc. Technical SEO audit does not focus on on-page issues as well as content.
Keyword Research
Keyword research is selecting the keywords that best represent your business and incorporating them into your website to help search engines comprehend how your website connects to those keywords. Identifying the optimal keywords is mostly determined by an examination of monthly search volume and competitiveness.
There are other types of audits as well such as local SEO audit, backlink audits, SEO competitor audits etc.
Different SEO Auditing Tools
Some of the most popular SEO auditing tools are:
- Google Analytics
- Google Search Console
- SEMRush
- Screaming Frog
- Copyscape
Should You Hire an SEO Service Provider for Auditing Your Website?
An SEO agency offers a range of services that will help you to rank higher in the search engines and increase traffic. Some of the benefits of hiring a digital marketing company that specialises in SEO are the following:
- Website Structure and Accessibility: The purpose of the SEO agency is to guarantee that search engines can readily crawl and index the website's pages, as well as that people can seamlessly explore the site.
- On-page optimisation: Title tags, meta descriptions, headers, URL optimisation, keyword use, content quality, keyword density, and internal linking structure are all reviewed by the agency.
- Keyword Analysis: This includes determining relevant keywords and phrases that people are searching for in connection to the content and industry of the website. The focus of this section of the SEO audit is on determining the most important keywords to target by examining keyword competitiveness, search volume, and user intent.
- Technical SEO: Website performance, mobile friendliness, website security (HTTPS), crawl failures, XML sitemaps, robots.txt, canonicalization, and structured data application are all evaluated.
Cost of SEO Auditing
While cost is a crucial concern, the quality and skill of the SEO audit should take precedence. Choosing a reliable and knowledgeable service provider who can give relevant insights and recommendations may have a greater influence on the performance and long-term SEO success of your website. Things that should be considered while creating the budget for SEO audit are audit scope, website complexity, deliverables, additional services provided by the agency etc.
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