TOP 410-101 Latest Test Dumps - Facebook Facebook Certified media buying professional - Valid Original 410-101 Questions

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The Facebook 410-101 Certification Exam is a valuable credential for any professional who wants to enhance their knowledge and skills in media buying on Facebook. This certification exam is recognized globally, and it provides candidates with a competitive edge in the digital marketing industry. Passing this exam demonstrates a candidate's proficiency in Facebook's advertising platform and their ability to optimize campaigns for the best results.

To become a Facebook Certified media buying professional, individuals must pass the 410-101 exam. This certification is recognized by Facebook as a mark of excellence in media buying and can help professionals stand out in a competitive job market. The certification also comes with a digital badge that can be displayed on LinkedIn profiles and other professional social media platforms.

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Passing the Facebook 410-101 exam is a significant achievement for anyone who wants to establish themselves as a Facebook media buying professional. It demonstrates your expertise and knowledge of Facebook's advertising platform and your ability to create and manage successful advertising campaigns. Moreover, the certification also provides a competitive edge in the job market, increasing your chances of landing high-paying jobs in the digital marketing industry.

Facebook Certified media buying professional Sample Questions (Q119-Q124):

NEW QUESTION # 119
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

A. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
B. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
C. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
D. You run different conversion campaign ads for all events currently being measured on the website.

Answer: A,B

Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.

NEW QUESTION # 120
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A. You add your Community Manager as Analyst to your client's Ad Account.
B. Your community manager should have access to all the tools since he is an analyst in your client's add account.
C. You create a new Facebook pixel on your Business Manager
D. You need to assign the ad account to your client's pixel.
E. You need to make sure your community manager has the correct access level on your client's ad account.
F. You add your Community Manager as Admin to your client's Business Manager

Answer: D,E

NEW QUESTION # 121
You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A. You should do interest demographics and launch the campaign.
B. You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
C. You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
D. You should build a similar audience based the client's current customer base.

Answer: B,C,D

Explanation:
Explanation
The client has two objectives:
1. Move website users to the mobile app.
2. Create new mobile app downloads from new users.
For the first objective, you want to create a custom audience based on your client's customer base in order to move website users to install the mobile app.
For the second objective, you want to reach out to people who have interacted with the brand before and new potential users. In this case, your best option is to market to fans who have interacted in the past 90 days and also a new audience based on the current customer base.

NEW QUESTION # 122
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A. It allows me to measure only Instagram attribution
B. It provides global cross-environment coverage.
C. It provides a holistic marketing and measurement at scale
D. It enables you how well your ads works with real people

Answer: B,C,D

Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.

NEW QUESTION # 123
You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A. Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
B. Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
C. Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
D. Your community manager should add the new employee to their personal Facebook profile.

Answer: C

Explanation:
Explanation
Your community manager will not be able to add your new employee.
Keep in mind that "Employee" roles within the Business Manager do not have the right permissions to add new users or partners.

In this case, you are the only person allowed to add the new employee as an advertiser in your Fan Page and Ad Account.

Topic 1, Case Study Consumer Tech Company
A consumer tech company wants to use a 2-part plan to launch a hybrid multi-sport smartwatch that costs
$250 + S&H (shipping and handling) costs.
They want to build brand and product awareness to generate interest among new audiences and spur online sales of the new watch.
The consumer tech company developed a 3 step page where people can add the smartwatch to a cart, go to the checkout page, and go to a confirmation page for an order.
They also created a blog with content relevant for different audiences and hoped that the content would allow them to bring traffic and convert the traffic to online sales.
The smartwatch comes with a mobile application that gets connected to the smartwatch via YouTube.
They are willing to spend $5 on new app installs to promote to people who've bought the mobile watch.
You have a total budget of $15,000 to run the campaign for the next two months.