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NEW QUESTION 27
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create a template and lock content In the template.
- B. Create multiple versions of the email for loyalty and non-loyalty members.
- C. Create a template-based email using dynamic content.
- D. Create dynamic content with a SQL Query activity.
Answer: C
NEW QUESTION 28
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create a Boolean field for each communication type in the data extension and update the Profile Center.
- B. Create publication lists for each communication type, and associate the publication list on the send definition.
- C. Create separate data extensions for each communication type and customize the subscription page.
- D. Create suppression lists for each communication type, and associate the suppression list on the send definition.
Answer: D
NEW QUESTION 29
A small company, with limited resources, has started to use Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create a Boolean field for each communication type in the data extension and update the Profile Center.
- B. Create publication lists for each communication type, and associate the publication list on the send definition.
- C. Create separate data extensions for each communication type and customize the subscription page.
- D. Create suppression lists for each communication type, and associate the suppression list on the send definition.
Answer: B
NEW QUESTION 30
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