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NEW QUESTION 27
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?
- A. Content detective
- B. Link detective
- C. Send Preview
- D. Email Validation
Answer: A
NEW QUESTION 28
What information and data about the performance of an individual send can be exported from the tracking details?
- A. Number of clicks from mobile devices
- B. Images showing how the email rendered on different devices
- C. Performance data on the Overview Tab
- D. Subscribers who click on a specific link
Answer: A,D
NEW QUESTION 29
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
- A. Request a Private Domain to leverage SPF and DKIM authentication.
- B. Request three Dedicated IPs to spread out the sending volume.
- C. Implement an SAP with Private Domain and a Dedicated IP.
Answer: C
NEW QUESTION 30
Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?
- A. A series of A/B tests to determine the number of emails.
- B. Journey Builder using a Decision Split with three branches.
- C. Journey Builder using a Random Split with three branches.
- D. Automation Studio with three separate Welcome automations.
Answer: C
NEW QUESTION 31
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Preference Lists
- B. Preference attributes
- C. Publication Lists
- D. Profile attributes
Answer: C
NEW QUESTION 32
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