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Download Marketing Cloud Connect Essentials Exam Dumps
NEW QUESTION 49
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Configure Contact Builder to automatically generate a unique subscriber key.
- B. Regularly merge duplicate contacts to keep tracking data accurately.
- C. Define the subscriber key as a unique value that does not relate to a specific channel.
- D. When using an external database of record, utilize that system's identifier as the contact key.
Answer: C,D
NEW QUESTION 50
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will customers be able to sign up for the loyalty program at the store?
- B. Will a lookup table is needed for a dynamic From Name?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will "Version" values/meanings change, precluding reusable AMPscript?
Answer: B,C
NEW QUESTION 51
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers
- A. Filter Activity
- B. SQL Query Activity
- C. Salesforce Reports
- D. Synchronized Data Extensions
Answer: B,D
NEW QUESTION 52
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Refresh Mobile Filtered List and Send SMS
- B. Import Mobile Contacts and Send SMS
- C. Import Mobile Contacts and Outbound Send
- D. Refresh Mobile Filtered List and Outbound Send
Answer: A
NEW QUESTION 53
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Query Activities to create a Sendable Synchronized Data Extension.
- B. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- C. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- D. Use Data Filters to segment data to output a Sendable Data Extension
Answer: B,C
NEW QUESTION 54
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