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NEW QUESTION 33
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- C. Create an API-driven process to put the data directly into the data extension when any data is changed.
- D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
Answer: A
NEW QUESTION 34
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- B. The ability to set criteria to segment contacts based on behavior using SQL
- C. The ability to extract data from an Audience data extension for analysis
- D. The ability to update or create Salesforce CRM objects or records
- E. The ability to set goals and have the system listen to see if users met the goal
Answer: A,D,E
Explanation:
Explanation
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION 35
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Test Send
- B. Send Preview
- C. User-Initiated
- D. Guided Send
Answer: A
NEW QUESTION 36
A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
- A. Personalize the email content
- B. Limit the email text to 250 words
- C. Segment the audience for the email
- D. Use an infographic email template
Answer: A
NEW QUESTION 37
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