Web3 technologies, such as blockchain and decentralized marketplaces, enable direct peer-to-peer transactions without the need for intermediaries. This eliminates the reliance on centralized e-commerce platforms and allows buyers and sellers to interact and transact directly, resulting in reduced fees, enhanced security, and increased transparency. With the use of blockchain technology, web3 can provide enhanced security and trust in e-commerce transactions. Blockchain's immutable and transparent nature ensures that transaction records cannot be altered, reducing the risk of fraud and providing verifiable proof of authenticity