As of this time, almost 20% advertisers make use of the celebrity endorsed promotional method. Once a famous personality signs a contract with advertisers, many products and brands will definitely boost in the market. Product endorsers are experts in projecting the image of the addison and omer product and company to buying viewers. Different products with a single popular endorser can even effectively shift from one personality to another just to be able to relate the significance and function of a specific product to interested consumers. Many have actually done this like David Beckham in endorsing Gillette and Passion.
Another Celebrity Advertising method is through the use of Celebrity logos or graphic images that can totally represent a well known figure such as actors, models, and more. Even simple initials like Jennifer Lopez' fashion brand logo JLO. The product brand JLO enables different products related to Jennifer Lopez appear branded and highly regarded because of Jennifer's stardom. Their popularity as well as their talent is enough to draw a big crowd of consumers even in their absence. Any product that will be represented by superstars' logos, initials and designs will somehow carry out the advertising purpose.